Vera Bradley partners with Radio City Rockettes for 100th anniversary celebration.

Vera Bradley announces a special partnership with the Radio City Rockettes to celebrate their 100th anniversary and Vera Bradley's Original 100 Handbag. The Original 100 Handbag is inspired by the quilted duffels co-founder Barbara Bradley Baekgaard made for her daughters and will be reissued in archival patterns and new prints. The Rockettes will be featured with the handbag across Vera Bradley's social channels throughout the holiday season.

Vera Bradley, Inc. (Nasdaq: VRA), the iconic American bag and luggage lifestyle brand, has announced a special holiday partnership with the Radio City Rockettes to celebrate two significant milestones: the Rockettes' 100th anniversary and the relaunch of Vera Bradley's Original 100 Handbag. This collaboration underscores the brands' shared values of sisterhood, empowerment, and individuality, while honoring their rich heritage in American culture.

The Original 100 Handbag, priced at $75-$135, is named after its original style number and inspired by the quilted duffels co-founder Barbara Bradley Baekgaard made for her daughters while they were in college. The bag is being reissued in a mix of beloved archival patterns and fresh new prints as part of Vera Bradley's 2025 winter collection. The collection includes a variety of festive holiday gifts and best-selling travel items in new patterns.

To celebrate the partnership, the Rockettes will be featured with the Original 100 Handbag across Vera Bradley's social channels throughout the holiday season. This collaboration not only pays homage to the Rockettes' enduring legacy but also highlights Vera Bradley's commitment to preserving its own history while creating meaningful products for a new generation.

The Rockettes, founded in 1925, are the longest-running precision dance company in America. Known for their signature Rockettes Precision Dance Technique™, they have entertained hundreds of millions of people and appeared at some of the biggest events in entertainment over the last century. The 2025 production of the Christmas Spectacular, which opens on November 6, will bring holiday joy to more than 72 million people from around the world.

Vera Bradley, Inc., founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, is based in Fort Wayne, Indiana. The brand is known for its distinctive handbags, luggage, travel accessories, fashion and home goods, and unique gifts. Vera Bradley's deep-rooted commitment to community, connection, and charitable giving continues to inspire and resonate with customers around the world.

The Original 100 Handbag is available nationwide in Vera Bradley Full Line Stores, online at verabradley.com, and at participating Vera Bradley retailers. The handbag will be featured in six nostalgic patterns: Flowering Paisley Goji Berry, Chambray, Greenbirds, Rachel Ditsy, Mistletoe, and Star Patchwork.