Vera Bradley Appoints Melinda Paraie as Chief Brand Officer.

Vera Bradley has appointed Melinda Paraie as Chief Brand Officer, effective November 1, 2025. Paraie brings extensive experience in merchandise, design, and marketing from iconic brands like Coach and Cath Kidston. Her expertise will help drive Vera Bradley's integrated approach to product innovation, strategic merchandising, and targeted marketing, leveraging the brand's emotional connection with consumers to revitalize its market position.