VEON Successfully Tests Starlink Direct to Cell Technology in Ukraine, Enhancing Connectivity

VEON Ltd has successfully tested Starlink Direct to Cell technology in Ukraine, marking the first field test in Eastern Europe. The technology integrates satellite and terrestrial networks, enhancing connectivity in Ukraine and providing reliable communication in areas lacking traditional infrastructure. The commercial launch is planned for the fourth quarter, starting with messaging services. This represents a significant step forward for VEON and its partners, setting a precedent for other operators in the region and beyond.

In a significant milestone for telecommunication in Eastern Europe, VEON Ltd. has successfully conducted the first field test of Starlink Direct to Cell technology in Ukraine. The test, carried out in the Zhytomyr region, demonstrated the integration of satellite and terrestrial network capabilities, allowing for direct communication between standard 4G smartphones and Starlink satellites [1].

The test involved an exchange of messages between Kyivstar CEO Oleksandr Komarov and Ukraine's Minister of Digital Transformation, Mykhailo Fedorov, showcasing the technology's potential to provide reliable connectivity in areas where traditional networks are unavailable or compromised [1]. VEON plans to commercially launch Direct to Cell connectivity in the fourth quarter of 2025, initially offering messaging services, with video communication capabilities under development [1].

This initiative is crucial for Ukraine, which has faced connectivity challenges due to the ongoing war. VEON and Starlink aim to provide communication capabilities in areas where traditional networks are unavailable or compromised, addressing these connectivity challenges [1]. The successful test of Starlink's Direct to Cell technology by Kyivstar represents a significant technological advancement for VEON's operations in Ukraine, positioning it as the pioneer of satellite-to-smartphone communication in Eastern Europe [2].

The commercial launch planned for Q4 2025 suggests confidence in the technology's readiness for market deployment, positioning VEON to potentially capture first-mover advantage in this emerging technology segment within Eastern Europe [2]. Additionally, the progress towards listing Kyivstar Group Ltd on Nasdaq under the ticker symbol KYIV indicates VEON is strategically positioning this subsidiary for increased visibility and potential capital access, which could accelerate technological deployments and market expansion [2].

References:
[1] https://www.investing.com/news/company-news/kyivstar-tests-starlink-direct-to-cell-in-ukraine-first-in-eastern-europe-93CH-4185193
[2] https://www.stocktitan.net/news/VEON/veon-s-kyivstar-delivers-first-messages-via-starlink-in-direct-to-2vkj6y89riai.html