VENU Launches Blockchain-Powered Platform for Digital Membership, Fan Rewards.

VENU, a premium hospitality and live entertainment company, plans to launch a blockchain-powered digital platform in 2026. The platform will offer tokenized digital memberships, fan rewards, and soft ticketing services, expanding its entertainment ecosystem beyond the stage. The technology will leverage blockchain infrastructure for secure, flexible, and immersive experiences, redefining how fans access and interact with live music and events.

VENU Holding Corporation (NYSE American: VENU), a leading developer and operator of upscale live music venues and premium hospitality destinations, has announced plans to launch a blockchain-powered digital platform in early 2026. This new service will extend VENU’s entertainment ecosystem into homes, mobile phones, automobiles, and beyond, offering tokenized digital memberships, fan rewards, and soft ticketing services.

The platform will leverage cutting-edge blockchain technologies through partnerships with crypto industry leaders. According to J.W. Roth, Founder, Chairman, and CEO of VENU, the service aims to redefine digital ownership and fan engagement. By introducing a blockchain-powered soft ticket experience, VENU expects to significantly increase overall ticket sales and attract a larger audience to its unique live experiences.

VENU’s physical venue footprint is also expanding. With the opening of three new amphitheaters in 2026 and a target of 25 amphitheaters and 15 indoor entertainment complexes by 2030, VENU aims to own over 350,000 seats, which could equate to over 20 million annual tickets sold with over $2 billion in gross ticket sales volume.

The blockchain initiative is a core part of VENU’s forward strategy, aligning with the growing trend of real-world asset (RWA) tokenization. The technology will bring tangible goods or services to the blockchain, supercharging their utility. Roth believes this could lead to the tokenization of VENU’s seats, soft ticketing platform, and overall fan experiences.

As VENU continues to grow its network of physical venues, the digital engagement layer will unify benefits across its properties, reduce friction in soft ticketing and rewards, and create a direct channel to its superfans and partners. This move positions VENU as a disruptive force in both the live entertainment and digital media industries.

VENU’s plans have garnered significant institutional interest, including a recent disclosure from Vanguard Group showing a new 861,911-share position. The company’s digital strategy is aligned with future-forward trends, making it one of the most exciting public stories in the intersection of entertainment, real estate, and blockchain innovation.

VENU plans to provide further updates as discussions progress and definitive agreements are reached.

References:
[1] https://www.businesswire.com/news/home/20250820767909/en/Venu-Holding-Corporation-to-Add-Cutting-Edge-Digital-Product-to-Its-Existing-Platform-for-Music-Fans-Globally
[2] https://www.globenewswire.com/news-release/2025/08/20/3136514/0/en/24-7-Market-News-VENU-to-Launch-Blockchain-Powered-Digital-Platform-to-Transform-Live-Music-Engagement.html