Venu Holding Corporation to Launch Digital, Blockchain-Powered Service for Music Fans Globally in 2026.

Venu Holding Corporation plans to launch a blockchain-powered digital service in 2026 to extend its entertainment ecosystem into homes, mobile phones, and automobiles. The service aims to redefine digital ownership and allow fans to engage more directly with VENU's planned soft ticketing platform. The goal is to increase overall ticket sales and create a direct channel to superfans and partners. VENU plans to open three new amphitheaters in 2026 and have 25 amphitheaters and 15 indoor entertainment complexes by 2030.

Venu Holding Corporation (NYSE American: VENU), a leading developer and operator of upscale live music venues and premium hospitality destinations, has announced plans to launch a blockchain-powered digital service in early 2026. This innovative move aims to extend VENU’s entertainment ecosystem into homes, mobile phones, and automobiles, redefining digital ownership and fan engagement [1].

The new service, which will leverage cutting-edge blockchain technologies through partnerships with crypto industry leaders, is designed to enhance VENU’s existing soft ticketing platform. This platform allows fans to engage more directly with the company, potentially increasing overall ticket sales and creating a direct channel to superfans and partners [1].

J.W. Roth, Founder, Chairman, and CEO of VENU, emphasized the company’s intention to own the narrative around digital engagement with fans. Roth stated, “VENU intends to dramatically improve live-streamed entertainment while unlocking totally new experiences for fan ownership. As we continue to roll out our physical VENU platform, we will own over 350,000 seats, which should equate to over 20 million annual tickets sold with over $2 billion in gross ticket sales volume” [1].

VENU plans to open three new amphitheaters in 2026, with a target of 25 amphitheaters and 15 indoor entertainment complexes by 2030. The company has also experienced a surge in institutional interest, with the Vanguard Group and Aramark backing the company. Vanguard Group reported a new position in VENU, holding 861,911 shares, and Aramark invested $10.125 million, becoming VENU’s exclusive provider of food, beverage, retail, and facility operations for its flagship Ford Amphitheater and forthcoming Sunset Amphitheaters in Texas and Oklahoma [2].

The partnership with Aramark aims to enhance the guest experience through upscale, immersive, and locally inspired venues. VENU’s upcoming conference call on August 14, 2025, will provide further insights into its second quarter 2025 results. Investors and analysts can join the call at (800) 715-9871 or +1 (646) 307-1963, with a replay available through August 14, 2026, at https://investors.venu.live [2].

References:
[1] https://www.businesswire.com/news/home/20250820767909/en/Venu-Holding-Corporation-to-Add-Cutting-Edge-Digital-Product-to-Its-Existing-Platform-for-Music-Fans-Globally
[2] https://www.ainvest.com/news/venu-holding-corporation-sees-institutional-momentum-vanguard-group-aramark-backing-2508/