Van Leeuwen and Lovesac Unveil Limited-Edition Collaboration to Celebrate National Ice Cream Day

Van Leeuwen Ice Cream and Lovesac are collaborating to launch limited-edition CitySac Covers inspired by Van Leeuwen's iconic flavors. The collection includes Honeycomb, Sicilian Pistachio, and Strawberry covers, each featuring a custom pocket for an ice cream scoop or spoon. The collaboration celebrates National Ice Cream Day and marks the 10-year anniversary of Van Leeuwen's Honeycomb flavor. The covers will be available on Lovesac.com/Lovesac-And-Van-Leeuwen starting July 18th.

Van Leeuwen Ice Cream and Lovesac have joined forces to celebrate National Ice Cream Day and the 10-year anniversary of Van Leeuwen's popular Honeycomb flavor with a limited-edition collection of CitySac Covers. The collaboration, announced on July 18, 2025, features three flavors inspired by Van Leeuwen's iconic ice cream: Honeycomb, Sicilian Pistachio, and Strawberry.

The CitySac Covers are available in three colors, each with a custom pocket designed to hold an ice cream scoop or spoon. The Honeycomb cover captures the cozy richness of the best-selling flavor, while the Sicilian Pistachio and Strawberry covers reflect the bold, refined, and fresh characteristics of their respective ice cream inspirations. Each cover is priced at $525 and can be purchased with or without a CitySac Insert. The collection will be available on Lovesac.com/Lovesac-And-Van-Leeuwen starting July 18th at 10:00 AM EST [1].

In addition to the CitySac Covers, Van Leeuwen will offer $3 scoops of Honeycomb ice cream at all stores from 12:00 PM to 2:00 PM on National Ice Cream Day. For New York City residents, the Van Leeuwen Tribeca location will transform into the official Honeycomb Hub from 12:00 PM to 3:00 PM ET, featuring Honeycomb-themed decor and special edition treats. The first 100 guests will receive scratch-off tickets for a chance to win various prizes, including the Lovesac x Van Leeuwen Honeycomb CitySac, a Van Leeuwen x Material Kitchen ice cream scooper, and free scoop cards [1].

The collaboration underscores Lovesac's commitment to delivering exceptional products and its eagerness to partner with like-minded brands. Ben Van Leeuwen, CEO and co-founder of Van Leeuwen Ice Cream, expressed excitement about celebrating Honeycomb's anniversary and bringing the flavor to life in a new way with Lovesac. Shawn Nelson, CEO and Founder of Lovesac, shared his enthusiasm for the partnership, highlighting his personal love for Van Leeuwen's ice cream [1].

References:
[1] https://www.marketscreener.com/news/lovesac-and-van-leeuwen-unveil-limited-edition-collaboration-ahead-of-national-ice-cream-day-ce7c5cded189f627