User Engagement And High-Margin Businesses Fuel Bilibili Q4 Growth, CEO Highlights AI Potential

Bilibili Inc. (NASDAQ:BILI,HKEX:9626), the leading video-sharing platform in China, reported strong user engagement and high-margin business growth in the fourth quarter of 2023. The company's day average active users (DAUs) reached 103.0 million, up from 100.1 million in the same period last year, marking a 3% increase. Monthly average active users (MAUs) reached 340 million, up from 340 million in the same period last year, marking a 0% increase. Users spent an average of 99 minutes daily on the platform, up from 96 minutes in the previous quarter.

Bilibili's high-margin businesses, such as advertising and mobile games, contributed significantly to its Q4 revenue growth. In Q4 2023, advertising revenues increased by 24% year-over-year, reaching RMB2.39 billion, while mobile games revenues surged by 79% year-over-year, reaching RMB1.80 billion. These high-margin businesses drove total net revenues up by 22% year-over-year in Q4 2023.

Bilibili's CEO, Rui Chen, highlighted the company's strong user engagement and the potential of AI in driving future growth. He noted that the company's AI initiatives, such as the search AI assistant and the Bilibili index big model, have been well-received by users and have contributed to the platform's growth. Chen also emphasized the importance of investing in technology and infrastructure to support the company's growth and improve the platform's overall performance.



Bilibili's growth strategies have focused on improving content quality and quantity, enhancing user experience, expanding the user base, strengthening commercialization capabilities, investing in technology and infrastructure, and tracking key performance indicators (KPIs). By implementing these strategies, Bilibili has been able to achieve strong user engagement and business growth in Q4.



In conclusion, Bilibili's Q4 2023 financial report highlights the company's strong user engagement and high-margin business growth. The company's CEO emphasizes the potential of AI in driving future growth, and Bilibili's growth strategies have focused on improving content quality and quantity, enhancing user experience, expanding the user base, strengthening commercialization capabilities, investing in technology and infrastructure, and tracking KPIs. As Bilibili continues to invest in AI and other growth initiatives, it is well-positioned to capitalize on the growing demand for video content and advertising in the Chinese market.