US Auto Sales: Steeper Discounts Boost November Sales

The US auto market is poised for a significant boost in November, driven by steeper discounts and promotions, according to recent reports. As consumers face higher interest rates and a cooling market, automakers and dealers are responding with aggressive pricing strategies to attract buyers and stimulate demand.

Rising inventory levels have contributed to this growth, with new vehicle inventory volume topping 3.0 million units at the start of November, the highest since the pandemic. This abundance of supply has pushed sales incentives higher, with new-vehicle sales incentives jumping to 7.7% of the average transaction price in October, marking the fifth consecutive month of higher incentives. These factors have created an environment conducive to increased sales, with a projected 6% sales increase compared to November 2023.



The holiday season and seasonality also play a significant role in this projected rise. Historically, consumer demand for vehicles peaks during the fourth quarter, with November and December being the strongest months. This year, with inventory levels reaching pre-pandemic levels, automakers and dealers are offering steeper discounts to attract buyers, driving a projected 6% increase in sales compared to November 2023. The holiday season traditionally sees increased consumer spending, and with pent-up demand from previous years, the current environment favors higher auto sales.



The impact of potential changes in Federal EV incentives on EV sales in November and December is another crucial factor. According to S&P Global Mobility, BEV share of sales has been above 8% every month since June, reflecting a growing demand for electric vehicles. The potential withdrawal of Federal EV incentives in 2025 may lead to an increase in EV sales in November and December, as consumers rush to take advantage of current discounts before they expire. This is supported by the expectation that BEV share will reach 8.7% in November. However, the actual impact on EV sales will depend on various factors, including consumer behavior and the availability of alternative EV incentives.

In conclusion, the US auto market is set to experience a rise in sales this November, driven by steeper discounts, rising inventory levels, and the holiday season. These factors, coupled with potential changes in Federal EV incentives, create an environment that favors increased consumer demand for new vehicles. As automakers and dealers continue to adjust their pricing strategies to attract more budget-conscious consumers, the market is poised for growth in the coming months.