URLgenius Shatters Prime Day Records with +493% Traffic Surge and 1 Million+ Amazon Links Created

URLgenius has seen a 493% YoY surge in Prime Day traffic and enabled the creation of over 1 million Amazon links during the event. The company's AI-powered technology, Instant App Linking, and integrated Marketplace with 440,000 products have been key to this success. As the influencer marketing industry shifts to ROI-first strategies, URLgenius is empowering creators to adapt to economic uncertainty and maximize income through automation and real-time commission alerts.

Amazon's Prime Day 2025 saw a significant surge in traffic and sales, with URLgenius playing a crucial role in the event's success. The company's AI-powered technology, Instant App Linking, and integrated marketplace with 440,000 products were key factors in this achievement. URLgenius saw a 493% year-over-year (YoY) increase in Prime Day traffic and enabled the creation of over 1 million Amazon links during the event [3].

Amazon doubled the length of its summer Prime Day sale to give customers more time to browse, but this move also led to increased price comparisons and a shift in spending towards Walmart. Walmart's week-long "Deals" event outperformed Amazon's longest-ever Prime Day by several metrics. Spending on Walmart.com grew by 24% from its comparable deal period a year ago, six times faster than Amazon Prime Day's year-over-year growth [1].

Amazon remains the dominant force in the $1.3 trillion U.S. e-commerce market, capturing an estimated 40 cents of every dollar spent online. However, Walmart's online metrics are growing from a smaller base, indicating that Amazon shoppers can be lured away with discounts. According to Second Measure, 8% of Amazon Prime Day customers also shopped online at Walmart this year, up from 5% in 2024 [1].

The increasing importance of ROI-first strategies in the influencer marketing industry is evident in the success of URLgenius. The company's automation and real-time commission alerts have empowered creators to adapt to economic uncertainty and maximize income [3]. This shift towards data-driven decision-making is crucial for businesses looking to optimize their marketing spend and achieve better returns on investment.

References:
[1] https://www.bloomberg.com/news/articles/2025-07-24/amazon-gave-prime-day-shoppers-more-time-to-browse-many-went-to-walmart
[2] https://www.forbes.com/sites/zakdoffman/2025/07/24/microsoft-windows-ai-upgrade-2-reasons-to-change-your-browser/
[3] https://destinationsinternational.org/blog/5-strategies-maximizing-influencer-relations-budget