Urban Outfitters Launches Good Game Campaign Celebrating Gameday Culture and Back-to-Campus Energy with Live Performances.

Urban Outfitters launches "Good Game" campaign to celebrate college gameday culture and back-to-campus energy. The campaign includes live performances from Yung Gravy, Rebecca Black, and other artists, as well as curated College Shops and campus activations. UO College Shops offer school-spirit styles and exclusive products in 23 campus-adjacent stores nationwide. The campaign aims to bring students together through style, school pride, and community-driven events.