Upbit's Listing of Doodles (DOOD): A Strategic Entry Point for Retail Investors?

The Post-ETF Bull Run: A New Era for Crypto Access

The approval of U.S. spot Bitcoin ETFs in early 2024 marked a seismic shift in crypto adoption. According to an Analytics Insight report, these ETFs attracted $50–$100 billion in inflows within their first weeks, with BlackRock's IBIT alone amassing $81 billion in assets under management by July 2025. This institutional stamp of approval normalized crypto as a tradable asset, spurring a broader bull run. Ethereum ETFs followed suit, with $4 billion in inflows recorded in August 2025, as documented in CoinGecko's ETF roundup. The ripple effect? Retail investors, emboldened by regulatory clarity, began exploring niche corners of the market-including meme coins like Doodles (DOOD).

Meme Coins in the Post-ETF Landscape: Valuation and Volatility

Meme coins, once dismissed as speculative noise, now occupy a unique niche in the post-ETF ecosystem. A Meme Street Journal analysis highlights that 2025 could see meme coin valuations surpass $1 trillion, driven by community-driven narratives and social media virality. Projects like DOGE and SHIB have demonstrated that meme coins thrive on "PVP" (short-term trading) and "PVE" (community building) dynamics. For DOOD, the transition from NFT-based brand to tokenized ecosystem in May 2025-marked by listings on Binance, Bybit, and KuCoin-has been pivotal. However, its price trajectory post-launch has been volatile: peaking at $0.01314 on May 9, 2025, only to retrace to $0.0020 within a week, according to a Gate launch recap.

Upbit's Listing: A Catalyst or a Mirage?

Upbit, South Korea's largest crypto exchange, has historically amplified token liquidity through its listings. However, recent trends suggest diminishing returns. A CoinLineup study notes that tokens like FLOCK experienced 200%+ intraday surges post-listing in 2025 but quickly reverted to mean prices. For DOOD, the question is whether Upbit's listing (if confirmed) would replicate this pattern or signal a breakout. As of October 2025, DOOD trades at $0.005562, up 33.73% weekly but down 84.27% year-to-date, per Gate's price prediction. Analysts project a short-term range of $0.0039–$0.0044, with optimism tied to Kaito leaderboard integrations and rebranding efforts, according to a CoinMarketCap analysis.

Strategic Entry Points: Balancing Risk and Reward

For retail investors, timing is critical. DOOD's price has shown resilience in late 2025, with a 27.39% seven-day gain driven by Kaito's gamified incentives described in a CoinMarketCap prediction. However, its correlation with Ethereum's volatility remains a double-edged sword. If Ethereum ETF inflows continue (as seen in July 2025's $6B surge noted in CCN's ETF watchlist), DOOD could benefit from broader market optimism. Conversely, a bearish Ethereum correction might drag DOOD lower.

A strategic entry point would require:
1. Technical Confirmation: A breakout above $0.0065 (resistance level) post-Upbit listing.
2. Fundamental Catalysts: Ecosystem upgrades, such as metaverse integrations or AI-driven utility.
3. Risk Mitigation: Position sizing aligned with Ethereum's macro trend.

Conclusion: A High-Volatility Bet in a Bullish Climate

Upbit's listing of DOOD could offer a tactical entry for risk-tolerant investors, but it's not without caveats. The post-ETF bull run has democratized crypto access, yet meme coins remain inherently speculative. Retail investors should treat DOOD as a high-volatility play, hedging against broader market risks while leveraging its community-driven momentum. As always, due diligence is paramount-especially in an ecosystem where "PVP" dynamics often overshadow "PVE" fundamentals.