Untappd Partners with DoorDash to Enhance Beverage Product Listings and Offer Improved Producer Management Tool

Untappd has partnered with DoorDash to leverage its beverage catalog for product listings, enhancing the customer experience by providing more detailed information. Over 3 million beers and other beverages are now listed on DoorDash, including style, description, ABV, IBU, photos, and more. The partnership also offers an improved Producer Beverage Management tool for beverage producers to manage their product catalog and ensure accuracy. This collaboration aims to improve visibility and presentation of products, enrich the consumer experience, and support growth and visibility for producers.

DoorDash (NASDAQ: DASH), one of the world's leading local commerce platforms, has partnered with Untappd to leverage the latter's extensive beverage catalog for product listings on its platform. This collaboration aims to enhance the customer experience by providing more detailed information about beverages, including style, description, ABV, IBU, and photos. Over 3 million beers and other beverages are now listed on DoorDash, offering consumers a richer discovery experience [1].

The partnership also includes an improved Producer Beverage Management tool for beverage producers. This tool allows over 5,000 beverage producers to manage their product catalogs and maintain consistent brand positioning across platforms. The tool helps producers ensure their product listings are accurate, up-to-date, and aligned with their brand positioning [2].

The enhanced beverage discovery experience on DoorDash is designed to reduce purchase hesitation, potentially increasing average order values and customer retention. This is particularly significant in the competitive alcohol delivery space, where consumers often require more information before purchasing craft beverages compared to mass-market options [3].

From a strategic standpoint, this partnership represents a calculated move by DoorDash to strengthen its position in the high-margin alcoholic beverage delivery segment. By integrating Untappd's extensive catalog, DoorDash significantly enhances its product information infrastructure without having to build this specialized database internally. This collaboration also creates an ecosystem where producers have an incentive to keep their DoorDash listings current and compelling, providing DoorDash with regularly refreshed content without additional investment [3].

The partnership is expected to drive meaningful improvements in conversion rates and customer retention in the alcohol category. While financial terms of the collaboration were not disclosed, the relatively modest integration costs are anticipated to yield substantial benefits for both DoorDash and Untappd [3].

References:
[1] https://thecrimsonwhite.com/122284/news/doordash-partners-with-university-for-gameday-discounts/
[2] https://www.prnewswire.com/news-releases/untappd-launches-beverage-product-enrichment-partnership-with-doordash-302540719.html
[3] https://www.stocktitan.net/news/DASH/untappd-launches-beverage-product-enrichment-partnership-with-door-keoc9ts7g9zm.html