Untappd, DoorDash partner to enhance beverage listings on platform.

Untappd and DoorDash have partnered to enhance the DoorDash customer experience. Untappd's catalog of over 3 million beers and beverages will power product listings on DoorDash, providing customers with more detailed information to aid search, discovery, and decision-making. This includes style, description, ABV, IBU, and photos of packaging. The partnership aims to improve the overall customer experience on DoorDash.

DoorDash, a leading local commerce platform, has announced a strategic partnership with Untappd, a global platform for search and discovery of beer and beverages. This collaboration aims to enrich the customer experience by providing detailed product information on the DoorDash platform.

Under the partnership, Untappd's extensive catalog of over 3 million beers and beverages will power product listings on DoorDash. Customers will now have access to comprehensive details such as style, description, ABV (Alcohol By Volume), IBU (International Bitterness Units), and photos of packaging. This enhanced information will significantly aid customers in their search, discovery, and decision-making processes.

The partnership also includes an improved Producer Beverage Management tool for beverage producers. This tool allows producers to manage their product catalog and ensure accurate, up-to-date listings across platforms, including DoorDash. Over 5,000 beverage producers globally currently update their product listings on Untappd on a weekly basis, indicating the tool's potential to streamline the management process.

The collaboration signals a larger movement in the beverage space to present customers with rich product content from small and independent producers. This move is expected to enhance the visibility and presence of these products, opening up new avenues for growth and visibility.

DoorDash and Untappd are both committed to improving the customer experience through innovative technology and data-driven insights. The partnership is part of DoorDash's broader strategy to expand its offerings and enhance its platform, reflecting a growing trend in the local commerce sector to leverage technology for enhanced customer experiences.

References:
[1] https://www.prnewswire.com/news-releases/untappd-launches-beverage-product-enrichment-partnership-with-doordash-302540719.html
[2] https://thecrimsonwhite.com/122284/news/doordash-partners-with-university-for-gameday-discounts/