Unplugged Associates: The Mobile Device Gap in U.S. Retail

In today's digitally connected world, mobile devices have become an essential tool for many industries, retail being no exception. However, a recent report by Coresight Research, commissioned by Zebra Technologies, has shed light on a significant gap in mobile device access among U.S. retail associates. The report, titled "Success at Hand: Equipping Frontline Workers with More Mobile Devices to Drive Revenue and Delight Customers," reveals that approximately one in three retail associates lacks exclusive access to mobile devices, totaling about 7.7 million employees.

The absence of dedicated mobile devices impacts various aspects of retail operations and employee morale. Store operations, merchandising, and store floor staff, which heavily rely on mobile technology, are the most affected. This "unserved hands" scenario leaves employees feeling disconnected from essential tools and information, hindering their performance and job satisfaction. Nearly 90% of associates reported feeling more valued when provided with essential tools, highlighting the correlation between technological empowerment and enhanced employee morale.

Skill and talent shortages are primary barriers to equipping workers with mobile technology. However, advanced mobile devices and AI tools can bridge this gap by improving employee capabilities and operational efficiency. The enhanced functionality of smartphone-like devices can empower workers with essential tools, enhancing performance and job satisfaction. As noted in the Coresight Research report, providing dedicated mobile devices could drastically improve employee satisfaction, operational efficiencies, customer service response times, and overall shopper experiences.

To address this mobile device gap, retailers should invest in mobile technology solutions. These investments can streamline operations, facilitate inventory management, and enhance communication among staff. By doing so, retailers can improve employee performance and deliver better customer experiences, ultimately driving sales and revenue growth. Retailers that close this gap will be well-positioned to compete in the digital age and deliver superior customer experiences.

In conclusion, the lack of dedicated mobile devices among U.S. retail associates is a pressing issue that impacts operational efficiency, employee satisfaction, and customer experiences. By addressing this mobile device gap, retailers can harness the power of technology to empower their workforce and drive business success in the digital age.