Unordinary Ambition: Crocs Launches New Global Campaign

Crocs launches its first global omnichannel campaign since 2017, "Wonderfully Unordinary," aimed at defining its next chapter. The campaign reflects a shift towards growth, self-expression, and the future version of both the consumer and the Crocs brand. It targets a younger generation that recognizes their individuality and the ability to shape their own story. The campaign includes a 90-second hero film, product storytelling, digital and social experiences, talent and influencer partnerships, retail activations, and out-of-home experiences.