Undervalued SaaS Stocks: Navigating Corrections for Long-Term Gains

The SaaS sector has entered a period of recalibration in 2025, marked by a divergence between public and private valuations and a renewed focus on fundamentals. While the SEG SaaS Index™ recorded a 3% increase in 2024 despite inflationary pressures, the median enterprise value (EV)/TTM revenue multiple for public SaaS companies in Q3 2024 stood at 5.6x—still 45% below the 2021 peak SEG 2025 Annual SaaS Report - Software Equity Group^[1]. This correction has created opportunities for investors to identify undervalued SaaS companies with strong financials, robust customer retention, and strategic positioning in high-growth verticals.

The Rule of 40 and Valuation Premiums

A critical metric for assessing SaaS companies is the Rule of 40, which combines growth rate and profit margin. Companies exceeding this threshold typically command valuation premiums of 2x or more on revenue multiples SaaS sector Valuation report 2025 | Baker Tilly Tech M&A^[3]. For instance, ServiceNow and HubSpot, both exceeding 40%, trade at 19.5x and 20.8x EV/TTM revenue, respectively SaaS sector Valuation report 2025 | Baker Tilly Tech M&A^[3]. Conversely, firms like Upland Software (0.4x) and Domo (0.9x) reflect weaker adherence to this rule, despite recent operational improvements SaaS sector Valuation report 2025 | Baker Tilly Tech M&A^[3].

High-retention SaaS companies (net retention >120%) continue to dominate valuation benchmarks, commanding a median EV/TTM multiple of 11.7x—212% higher than the index median SEG 2025 Annual SaaS Report - Software Equity Group^[1]. This premium underscores the market's preference for durable revenue streams, a trend amplified by the stabilization of macroeconomic conditions and anticipated interest rate cuts.

Case Studies: Upland Software and Domo

Upland Software (UPLD) has emerged as a compelling case study in undervaluation. In Q4 2024, the company exceeded earnings expectations with a $0.41 EPS (vs. $0.19 forecast) and $68.03 million in revenue SaaS sector Valuation report 2025 | Baker Tilly Tech M&A^[3]. Its adjusted EBITDA rose to $14.9 million, with margins expanding by 400 basis points sequentially SaaS sector Valuation report 2025 | Baker Tilly Tech M&A^[3]. Despite these improvements, Upland trades at a mere 0.4x EV/TTM revenue, a stark discount to its 2024 net retention rate of 96% SaaS sector Valuation report 2025 | Baker Tilly Tech M&A^[3]. Analysts like Needham & Company upgraded the stock to “Buy” with a $4.50 price target, citing its operational discipline and strategic divestitures SaaS sector Valuation report 2025 | Baker Tilly Tech M&A^[3].

Domo, meanwhile, reported $78.8 million in Q4 2025 revenue and $403.6 million in subscription remaining performance obligations (RPO) SaaS sector Valuation report 2025 | Baker Tilly Tech M&A^[3]. While the company posted a non-GAAP net loss of $1.8 million for the quarter, its 14% year-over-year RPO growth and 14.1% net dollar retention rate suggest underlying resilience SaaS sector Valuation report 2025 | Baker Tilly Tech M&A^[3]. At a 0.9x EV/TTM multiple, Domo's valuation appears disconnected from its long-term contract value, particularly in the data analytics and business intelligence vertical.

Vertical SaaS and AI-Driven Opportunities

Vertical SaaS companies, which specialize in industry-specific solutions, continue to outperform horizontal peers. In Q3 2025, vertical SaaS firms traded at 7.0x EV/revenue versus 4.8x for horizontal counterparts SaaS sector Valuation report 2025 | Baker Tilly Tech M&A^[3]. This premium is driven by deeper integration, lower churn, and regulatory tailwinds—factors that enhance customer stickiness. For example, ERP & Supply Chain platforms saw valuation multiples rise from 7.7x to 9.0x in 2024 SEG 2025 Annual SaaS Report - Software Equity Group^[1], reflecting demand for mission-critical infrastructure.

AI-native SaaS companies also attract investor attention, with global venture capital funding reaching $371 billion in 2024 SaaS sector Valuation report 2025 | Baker Tilly Tech M&A^[3]. Firms integrating proprietary AI capabilities, such as Vertex and The Trade Desk, have seen valuation multiples expand as they leverage generative AI for workflow automation and predictive analytics SEG 2025 Annual SaaS Report - Software Equity Group^[1].

Strategic Considerations for Investors

The current valuation environment favors companies balancing growth with profitability. Public SaaS firms with high-capitalization ($10B+ market cap) trade at 9x EV/revenue, while small-cap peers often trade below 3x SaaS sector Valuation report 2025 | Baker Tilly Tech M&A^[3]. This disparity highlights the importance of liquidity and scalability. For private SaaS deals, strategic acquirers prioritize vertical solutions, embedded finance, and AI-native platforms, with valuations ranging from 3x to 10x revenue SaaS Multiples: Valuation Benchmarks for 2025 | L40° Insights^[2].

Conclusion

The SaaS sector's correction has created a mosaic of opportunities for discerning investors. Companies like Upland Software and Domo, despite their current discounts, demonstrate strong operational metrics and sector-specific advantages. Meanwhile, vertical SaaS and AI-native platforms offer long-term growth potential, supported by durable revenue models and regulatory tailwinds. As the market stabilizes, adherence to the Rule of 40 and disciplined capital allocation will remain critical for unlocking value in this dynamic sector.