Ulta Beauty Trading Volume Plummets 49.68% to 437th Position Despite Milk Makeup's 31.9% Growth

On May 13, 2025, Ulta Beauty (ULTA) experienced a significant decline in trading volume, with a total of $248 million in shares traded, marking a 49.68% decrease from the previous day. This drop placed Ulta Beauty at the 437th position in terms of trading volume for the day. The stock price closed at $412.23, reflecting a 0.04% decrease from the previous day's closing price.

Milk Makeup, a brand under Ulta Beauty, reported a substantial growth of 31.9% in the first quarter. This growth was driven by channel expansion and a successful launch into 600 Ulta Beauty locations, indicating a positive trend for the company's product offerings.

Ulta Beauty's net sales increased by 1.7% in the third quarter of 2024. This marginal increase was primarily attributed to the contribution of new stores, although it was partially offset by a decline in other areas. This suggests that Ulta Beauty is actively expanding its retail footprint, which could support future growth.

Axa S.A. reduced its stake in Ulta Beauty by 24.5% during the fourth quarter. This move by a major investor could signal a shift in sentiment towards the company, potentially impacting investor confidence and stock performance.