Ulta Beauty Taps Deepak Chopra, Olympic Gymnast Laurie Hernandez to Form Joy Council

Ulta Beauty, the leading beauty retailer in the United States, has announced the formation of its Joy Council, a group of influential individuals dedicated to promoting joy and positivity within the beauty industry and beyond. The council consists of Deepak Chopra, a renowned physician, author, and spiritual leader, and Laurie Hernandez, a two-time Olympic gymnastics medalist. Together, they will lead the initiative to spread joy and inspire consumers to embrace self-care and self-expression.

The formation of the Joy Council marks a significant step in Ulta Beauty's ongoing commitment to promoting mental health and well-being. The company commissioned a study last year, known as The Joy Study, which revealed that 73% of adults and teens experienced negative self-talk, and 70% failed to recognize it while engaged in it. Through video trainings crafted by Mel Robbins, a lawyer, podcast host, and author, Ulta Beauty sought to combat harmful self-talk and other joy-inhibiting practices among its community.

The Joy Council will produce content exclusively via Ulta Beauty's owned social media channels and, eventually, a dedicated "joy hub" on the company's website. This content will include a "21 Days of Joy Mantras" series led by Chopra, as well as tips for navigating relationships and self-expression from Love, Turecki, and Hernandez.

Michelle Crossan-Matos, Ulta's chief marketing officer, expressed her excitement about the formation of the Joy Council. She stated, "We're tapping into [the council's] superpowers to help our guests incorporate joy into their lifestyle, as we want joy to be a state of being, versus a fleeting emotion."

Deepak Chopra, a prominent figure in the spiritual and wellness community, is delighted to be working with Ulta Beauty on this initiative. He believes that the Joy Project is fully aligned with his life's work and that, together, they can reach a critical mass of people for a more peaceful, just, sustainable, healthier, and joyful world.

In conclusion, Ulta Beauty's formation of the Joy Council signifies a commitment to promoting mental health and well-being within the beauty industry and beyond. By tapping into the expertise and influence of Deepak Chopra and Laurie Hernandez, the company aims to inspire consumers to embrace self-care, self-expression, and joy in their daily lives. As the leading beauty retailer in the United States, Ulta Beauty is well-positioned to lead this important initiative and make a positive impact on the lives of its customers and the broader community.

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