Ulta Beauty Expands to Mexico with Physical Stores

Ulta Beauty has expanded its physical stores to Mexico. The company specializes in cosmetics and fragrances, operating 1,385 stores in the US and offering online sales through Ulta.com. The expansion into Mexico is a strategic move to tap into the growing beauty market in the region.

Ulta Beauty, the largest specialty beauty retailer in the U.S., has made its international debut in Mexico with the opening of its first stores in the country. The expansion marks a strategic move for the company to tap into the growing beauty market in the region.

The first Ulta Beauty stores in Mexico opened on August 21 at Antara Fashion Hall in Mexico City and on August 30 at Galerías Metepec. The company plans to open several more stores across the country in 2025, with locations including Altacia, León; Fórum Tlaquepaque, Guadalajara; and Plaza Fiesta San Agustín Monterrey, Monterrey, among others [1].

Ulta Beauty's Mexico debut is part of the company's long-term strategy to expand its global footprint. The company is bringing its unique retail experience, "All Things Beauty. All in One Place®," to the Mexican market. This includes a thoughtfully curated selection of exclusive brands, fan-favorite products, and new discoveries across makeup, skincare, haircare, fragrance, and wellness [1].

The expansion into Mexico is significant for Ulta Beauty, as it will introduce 35 beloved beauty brands to the market for the first time. These include Ulta Beauty exclusives such as Isima by Shakira, Peach & Lily, and Orebella, as well as fan favorites like Morphe and Ouai. Additionally, the stores will feature local Mexican beauty brands such as AHAL and Bailando Juntos by Yuya [1].

Ulta Beauty's entry into the Mexican market reflects the company's commitment to authenticity and community engagement. The company has collaborated with local leaders, brands, and creators to ensure a seamless entry into the market while authentically reflecting and celebrating the beauty community in Mexico. This includes spotlighting talent and creativity rooted in Latin America, such as formulas featuring ingredients native to Mexico and brands founded by visionary Latinos [1].

The launch of Ulta Beauty Mexico underscores the company's long-term commitment to expanding its global presence. The company is also expanding its presence internationally through a joint venture in Mexico, a franchise in the Middle East, and its subsidiary, Space NK, a luxury beauty retailer operating in the U.K. and Ireland [1].

References:
[1] https://www.businesswire.com/news/home/20250904776849/en/Ulta-Beauty-Advances-International-Growth-Strategy-with-Debut-in-Mexico