Ulta Beauty Expands into Mexico with 35 New Brands, Plans for 2025 Store Openings

Ulta Beauty has expanded into Mexico through a joint venture with Grupo Axo, opening its first store in Mexico City. The company plans to open several stores across the country in 2025. The move will bring 35 brands to Mexico for the first time, including Isima by Shakira and Peach & Lily. Ulta Beauty also plans to expand into the Middle East and has recently gained a foothold in the U.K. through its acquisition of Space NK.