Ulta Beauty Appoints Sephora's Former CEO and Amazon Exec to Board of Directors.

Ulta Beauty has appointed Martin Brok, former CEO of Sephora, and Stephenie Landry, former COO of Honor Technology, to its board of directors. Brok brings international retail experience, while Landry has expertise in digital innovation and sustainability. The appointments come as the beauty retail landscape shifts with Amazon becoming the largest beauty retailer in the US and Ulta expanding globally.

Ulta Beauty, Inc. has announced the appointments of Martin Brok and Stephenie Landry to its Board of Directors, effective September 1, 2025. Brok, a seasoned international retail executive, and Landry, a digital innovation and sustainability leader, join Ulta Beauty's Audit and Compensation Committees. These appointments come amidst significant shifts in the beauty retail landscape and Ulta's aggressive global expansion strategy [1].

Martin Brok, who previously served as the Global President and CEO of Sephora, brings over 35 years of global leadership in consumer brands and retail innovation. He has held senior roles at companies such as Starbucks, Nike, Burger King, and The Coca-Cola Company, and currently serves on the boards of several prominent retail and consumer goods companies [1]. His extensive international experience will be invaluable as Ulta navigates its global expansion plans.

Stephenie Landry, who previously served as the Chief Operating Officer at Honor Technology and held leadership roles at Amazon, brings over 20 years of experience in consumer technology, retail operations, and strategic transformation. Her tenure at Amazon, where she oversaw the company's net-zero carbon plan, highlights her commitment to sustainability and operational excellence [1].

The appointments of Brok and Landry come as Ulta Beauty seeks to capitalize on the changing beauty retail landscape, where Amazon has become the largest beauty retailer in the U.S. and Ulta is expanding globally through strategic acquisitions and partnerships [2]. Ulta's acquisition of Space NK in the UK and its plans to open new stores in Mexico and the Middle East are part of its "Ulta Beauty Unleashed" plan, which aims to drive standalone store growth and digital innovation [3].

The appointments of Brok and Landry signal Ulta Beauty's commitment to leveraging international retail expertise and digital innovation to drive growth and profitability. As Ulta continues to navigate the challenges of shifting consumer trends and aggressive international expansion, these appointments could provide the strategic guidance needed to balance growth and profitability [3].

References:
[1] https://www.marketscreener.com/news/ulta-beauty-appoints-martin-brok-and-stephenie-landry-to-its-board-of-directors-ce7c51d3d089f721
[2] https://finance.yahoo.com/news/sephora-former-ceo-joining-ulta-170652790.html
[3] https://www.ainvest.com/news/ulta-beauty-q2-2025-earnings-navigating-consumer-shifts-global-expansion-resilience-2508/