UK Antitrust Regulator Probes Google's Search Services

The UK's Competition and Markets Authority (CMA) has opened an investigation into Google's search and search advertising services, raising concerns about the tech giant's market dominance and potential anti-competitive behavior. The probe, announced on January 14, 2025, will assess whether Google has a strategic market status (SMS) in the UK search and search advertising sectors and, if so, whether conduct requirements should be imposed to achieve positive outcomes for UK consumers and businesses.

Google's innovative services have generated significant benefits in the UK, with its search services acting as a gateway for millions of people and businesses to access and navigate the internet. However, the CMA is investigating several potential anti-competitive conducts by Google, including:

1. Weak competition and barriers to entry and innovation in search: The CMA is looking into whether Google is using its position to prevent innovation by others, including shaping the development of new AI services and interfaces in ways that limit the competitive constraint they impose on Google Search.
2. Possible leveraging of market power and ensuring open markets: The CMA is investigating whether Google is using its position in the market to self-preference its own services, such as specialized search services covering shopping and travel.
3. Potential exploitative conduct: The CMA is examining the collection and use of large quantities of consumer data without informed consent, as well as the use of publisher content without fair terms and conditions (including payment terms).



Google's dominance in the UK search engine market is undeniable, with a market share of 93.34% in January 2025. This high market share raises concerns about consumer choice and the potential for anti-competitive behavior. The CMA's investigation aims to address these issues and ensure that Google's market power does not harm competition or consumers.

If the CMA finds that Google has SMS and has engaged in anti-competitive behavior, it may impose conduct requirements or propose pro-competition interventions to achieve positive outcomes for UK consumers and businesses. Potential remedies could include data sharing, preventing self-preferencing, opening up app stores, and fining Google.

The CMA's investigation into Google's search and search advertising services is a significant development in the ongoing debate about the role of tech giants in the UK market. As the CMA continues its work, it is essential to monitor the progress of the investigation and assess the potential impact of any remedies imposed on Google.

In conclusion, the UK's antitrust regulator has opened a probe into Google's search services, raising concerns about the tech giant's market dominance and potential anti-competitive behavior. The CMA's investigation aims to assess whether Google has a strategic market status in the UK search and search advertising sectors and, if so, whether conduct requirements should be imposed to achieve positive outcomes for UK consumers and businesses. As the investigation progresses, it is crucial to stay informed about the potential remedies and their impact on the UK market.