UGG Unveils Autumn/Winter 2025 Campaign Featuring Celebrities and Honoring Surfing Culture Roots

UGG has unveiled its Autumn/Winter 2025 campaign, "Iconic From the First Step," featuring celebrities like Sarah Jessica Parker and Stefon Diggs. Directed by Gia Coppola, the campaign highlights the brand's legacy, craftsmanship, and style through three chapters: Design, Style, and Feeling. The campaign celebrates UGG's global cultural impact and heritage, with products available on UGG.com and in select retailers nationwide.

Southern California-based global lifestyle brand UGG, a division of Deckers Brands [NYSE: DECK], has launched its Autumn/Winter 2025 campaign, "Iconic From the First Step." Directed by Gia Coppola, the campaign highlights the brand's legacy, craftsmanship, and style through three chapters: Design, Style, and Feeling. The campaign celebrates UGG's global cultural impact and heritage, with products available on UGG.com and in select retailers nationwide.

The campaign features a diverse cast of celebrities, including Sarah Jessica Parker, Stefon Diggs, Jeremy Scott, and Elsa Hosk, who explore UGG's journey from the beaches of Southern California to the modern-day runways of Paris, France. The film captures the brand's evolution, from its surf culture origins to its status as a global fashion icon. The campaign emphasizes UGG's commitment to craft, showcasing its signature Twin Seam and Sun Logo, and its approach to fashion with made-to-last construction.

The "Iconic From the First Step" campaign will continue to come to life throughout the season with the release of exclusive content and compelling storytelling celebrating Iconic Design, Iconic Style, and Iconic Feeling. Styles from the Autumn/Winter 2025 offering are available now at UGG.com, UGG® stores, and select wholesale retailers nationwide.

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[1] https://www.stocktitan.net/news/DECK/ugg-unveils-iconic-from-the-first-step-campaign-for-autumn-winter-9r3r5x6ws0pc.html