UBS Upgrades iQIYI to 'Buy' with New Price Target of $3.32

UBS upgrades iQIYI to 'Buy' with a new price target of $3.32 USD, marking a positive outlook for the stock. The upgrade suggests increased confidence in the company's potential growth and performance. The stock's current adjusted price target stands at $3.32 USD. iQIYI is a leading streaming video-on-demand company in China that generates revenue mostly through a subscription basis.

In a significant move, UBS Group AG has upgraded iQIYI Inc. to a "Buy" rating and raised its price target to $3.32 USD. This upgrade comes amidst a broader shift in UBS's holdings and reflects the bank's bullish stance on the company's prospects [1].

iQIYI, a China-based company primarily engaged in online entertainment services, has seen its stock price surge recently. The company offers a range of video content, including movies, television dramas, and variety shows, through its application platform. UBS's decision to upgrade iQIYI is based on the company's strong performance and the potential for further growth in the online entertainment sector.

The upgrade follows a series of positive developments for iQIYI. The company recently announced its Q2 2025 earnings, which, while not meeting analysts' expectations, showed a net margin of 1.02% and revenue of $6.68 billion. Additionally, iQIYI has been actively expanding its content offerings and building its entertainment-based social media platform, iQIYI Paopao [2].

UBS's positive outlook on iQIYI is supported by the company's strong performance in the online entertainment sector. The bank's decision to raise its price target reflects a balanced view of iQIYI's prospects, acknowledging both the company's growth potential and the risks associated with the sector.

Looking ahead, investors will closely monitor iQIYI's performance and any further developments that could impact its stock price. UBS's upgrade and price target raise highlight the potential for further growth in the online entertainment sector and the company's strategic positioning.

References:
[1] https://www.ainvest.com/news/iqiyi-ubs-upgrades-buy-rating-raises-pt-3-32-2508/
[2] https://www.marketscreener.com/news/ubs-upgrades-iqiyi-to-buy-from-neutral-ce7c51d3de8bf122