UBS: Don't Panic Over iPhone 16's Lower Pre-Order Figures

According to a previous report by Guo Mingchi, the pre-order sales volume of the iPhone 16 series over the first weekend was 12.7% lower than that of the 15 series, but UBS pointed out that this data was obtained by analyzing the waiting time for the iPhone 16, and part of the reason for the longer waiting time last year was supply chain disruptions.

After a seven-day pre-sale period, on September 19th, Apple's iPhone 16 series officially went on sale worldwide. However, the market response disappointed Wall Street.

According to a report released on Monday by the most Apple-savvy analyst Guo Mingchi, the estimated pre-order sales volume of the iPhone 16 series over the first weekend was about 37 million units, a decrease of about 12.7% year-on-year compared to the first weekend sales volume of the iPhone 15 series last year, with the key being that the sales of the 16 Pro were lower than expected. Barclays, JPMorgan Chase, and Bank of America also pointed out that shipping times may mean that demand for the iPhone Pro models has decreased compared to last year.

After the release of Guo Mingchi's report, Apple's stock fell on Monday, and continued to decline on Friday despite a temporary boost from the Federal Reserve's substantial interest rate cut.

In response to market reactions, UBS believes that investors should not be overly pessimistic about the lower-than-expected sales data because this data was obtained by analyzing the waiting time for the iPhone 16, and part of the reason for the longer waiting time last year was supply chain disruptions.

UBS stated that supply chain disruptions last year slightly distorted sales data, leading to longer waiting times for customers for the Pro models. It is reported that the waiting time for the iPhone 15 Pro Max last year was 41 days, while the waiting time for this year's iPhone 16 Pro Max is 26 days.