Uber Enters Kenya's $4.3 Billion Tourism Industry with New Safari Service

Uber has launched Uber Safari, a new service that allows users to book guided wildlife tours in Nairobi National Park, targeting the $4.3 billion tourism industry in Kenya. The service aims to create new earning opportunities for local tour operators and fleet partners, and has already contributed $109 million to the Kenyan economy in 2023, with a fifth of that coming from the tourism industry.