TWS Shipments Reach 92.6 Million Units in Q3 2025, OWS Crosses 10-Million-Unit Milestone

The global TWS market reached 92.6 million units in 3Q25, a 0.33% YoY increase. Open Wireless Stereo (OWS) shipments surpassed 10 million units, marking a 69% YoY growth, offsetting a 4% decline in conventional TWS shipments. OWS is democratizing ANC technology at sub-US$25 price points, while premium brands are pivoting from volume wars to value creation, focusing on experiences that deepen loyalty.