Twilio Maintains Leadership Position in Gartner's 2025 Magic Quadrant for CPaaS

Twilio has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Communications Platform as a Service (CPaaS) for the third consecutive year. The evaluation was based on the company's Completeness of Vision and Ability to Execute. Twilio delivers trusted communications and data-driven engagement for over 335,000 active customer accounts and 10 million developers worldwide. The company has announced new product enhancements to its communications offering, including ConversationRelay, Conversational Intelligence, WhatsApp Business Calling, and Rich Communication Services.

July 02, 2025

Twilio, a leading provider of communications platform as a service (CPaaS), has been recognized as a Leader in the 2025 Gartner Magic Quadrant for Communications Platform as a Service (CPaaS). This recognition is based on the company's Completeness of Vision and Ability to Execute, highlighting its strong performance in the market [1].

Twilio's success is attributed to its ability to deliver trusted communications and data-driven engagement. With over 335,000 active customer accounts and 10 million developers worldwide, the company has established a robust presence in the industry. The company's recent announcement of new product enhancements, including ConversationRelay, Conversational Intelligence, WhatsApp Business Calling, and Rich Communication Services, further underscores its commitment to innovation and customer satisfaction [1].

The recognition from Gartner underscores Twilio's leadership position in the CPaaS market. The company's ability to integrate multiple communication channels, such as SMS, MMS, and voice, into a single platform has made it a preferred choice for businesses seeking to enhance their customer engagement strategies [1].

Twilio's Messaging platform, which allows developers to send and receive text messages with just a few lines of code, has been particularly noteworthy. The platform offers developer-friendly APIs, scalability, and built-in software for compliance, routing, and advanced use cases, enabling businesses to get to market faster and with unmatched deliverability [1].

The company's success is also evident in its ability to drive customer engagement through personalized alerts, reminders, and notifications. A commissioned study conducted by Forrester Consulting found that Twilio Messaging provided a 3% increase in messages delivered, a 15% improvement among development teams, and a 30 to 40% opt-in rate for SMS marketing [1].

Twilio's recognition in the Gartner Magic Quadrant is a testament to its ability to meet the evolving needs of businesses in the digital age. As the company continues to innovate and expand its product offerings, it is well-positioned to maintain its leadership position in the CPaaS market.

References:
[1] https://www.twilio.com/en-us/messaging/channels/sms