Turkey's Uber Joins Elite Group of Companies Investing in Bitcoin

Turkish ride-hailing platform Marti has committed 20% of its cash reserves to Bitcoin, positioning it alongside Strategy MSTR and Tesla in adopting a Bitcoin treasury strategy. The move reflects broader institutional interest in Bitcoin as a hedge against inflation and currency debasement. Marti's decision mirrors actions taken by several high-profile companies globally, including Block Inc., Coinbase Inc., and Sharplink Gaming.

Turkish ride-hailing platform Marti has taken a significant step in adopting a Bitcoin treasury strategy by committing 20% of its cash reserves to the cryptocurrency. This move positions Marti alongside Strategy MSTR and Tesla, which have also adopted Bitcoin as a strategic reserve. The decision reflects broader institutional interest in Bitcoin as a hedge against inflation and currency debasement.

Marti Technologies Inc., the company behind the ride-hailing app, announced its plans to initially allocate 20% of its cash reserves to Bitcoin, with the potential to increase this allocation to 50% in the future. The company aims to hold the digital assets through a regulated custodian with institutional-grade compliance, emphasizing the importance of security and regulatory adherence [1].

The announcement comes as Bitcoin has surged past the $119,000 threshold, marking a significant milestone in its ongoing ascent. The cryptocurrency's price surge is driven by multiple factors, including heightened investor confidence, institutional adoption, and concerns over inflation and geopolitical instability [4]. Marti's CEO, Oguz Oktem, stated that the company views Bitcoin as a long-term store of value and a hedge against systemic financial risk, echoing sentiments expressed by other high-profile companies adopting Bitcoin strategies [2].

Marti's decision to allocate capital to crypto assets acknowledges its belief that Bitcoin and other digital assets have proven their ability to store value alongside traditional hard currencies and gold. The company intends to hold the crypto assets long-term and add to positions over time, indicating a strategic and cautious approach to treasury management [2].

The move is expected to have minimal impact on Marti's current business operations and existing business plans. The company has successfully surpassed its 2025 targets, reaching over 2 million riders and over 300K drivers as of June this year. Marti's expansion plans include increasing its customer base from 28.8 million to roughly 42.2 million and expanding its team to 260 employees by the end of 2025 [3].

Marti's decision to adopt a Bitcoin treasury strategy is part of a growing trend among public companies that are adding crypto assets to their balance sheets. The company's shares surged 7% on July 29 following the announcement, although the price hike was short-lived, with stock prices quickly plummeting by 6.7% [3].

References:
[1] https://www.mitrade.com/insights/news/live-news/article-3-996174-20250730
[2] https://www.investing.com/news/cryptocurrency-news/marti-plans-to-hold-20-of-cash-reserves-in-crypto-assets-432SI-4156746
[3] https://www.cryptopolitan.com/marti-to-allocate-50-percent-to-bitcoin/
[4] https://www.ainvest.com/news/bitcoin-news-today-bitcoin-surges-119-000-institutional-adoption-inflation-hedge-post-halving-impact-2507/