Turkey's Competition Authority applies 355 million lira administrative fine to Google

Turkey's Competition Authority applies 355 million lira administrative fine to Google

The Turkish Competition Authority (TCA) has imposed a significant administrative fine on Google, totaling 355 million Turkish Lira (TRY). This fine is part of an ongoing investigation into alleged anti-competitive practices by the tech giant.

The investigation, which began in June 2025, centers on Google's Performance Max (PMAX) campaigns, a type of advertising campaign offered via Google Ads. The TCA alleges that Google abused its dominant position in the online advertising market by leveraging its power in search-based advertising to strengthen its position in other areas of online advertising. Additionally, the probe focuses on claims that Google engaged in unfair practices targeting advertisers using PMAX and combined data collected from different channels in a manner that distorts competition [12].

The 355 million Lira fine is a substantial penalty for Google, reflecting the TCA's determination to maintain a level playing field in the market. This action follows a series of recent regulatory efforts by the TCA to address competition law concerns in various sectors, including digital platforms and consumer electronics [1].

In addition to the fine, Google is expected to face further scrutiny as the TCA continues its investigation. The TCA has emphasized the importance of maintaining effective competition in the market and has shown a proactive approach in enforcing competition laws [1].

This development underscores the growing focus on competition law enforcement in Turkey and the TCA's commitment to protecting consumers and businesses from anti-competitive practices.

References:
[1] https://www.mondaq.com/turkey/cartels-monopolies/1649126/quick-read-competition-law-updates-in-t%C3%BCrkiye-june-2025
[12] https://www.mondaq.com/turkey/cartels-monopolies/1649126/quick-read-competition-law-updates-in-t%C3%BCrkiye-june-2025