Tuniu shares surge 11.38% premarket amid anticipation for 2026 "Be Like Blippi Tour" family entertainment partnerships.

Tuniu surged 11.38% in premarket trading following news of the "Be Like Blippi Tour," a family-oriented entertainment initiative launching in Spring 2026 targeting children aged 2 to 7. The article highlighted Tuniu’s potential to explore partnerships offering travel experiences aligned with educational entertainment events, positioning the company to capitalize on growing demand for interactive family activities. The tour’s focus on engaging young audiences through music, dance, and educational content aligns with a market shift toward experiential learning, suggesting Tuniu could expand its offerings in this sector. The news, coupled with the tour’s scheduled 2026 debut and ticket pre-sales starting in December 2025, signaled optimism about future growth opportunities, driving the premarket rally.