Trump Media and Crypto.com Bet Big on Cronos as Digital Asset Treasuries Boom

Trump Media & Technology Group, Yorkville Acquisition Corp., and Crypto.com have struck a $105 million deal to acquire 684.4 million Cronos (CRO) tokens at $0.153 each. The purchase will be placed in institutional custody and marks a statement of confidence in CRO's role as a payment token. The deal comes amid corporate adoption of crypto treasuries, with U.S.-listed firms announcing $133 billion in purchases this year. The Trump family's backing could move Cronos from a mid-tier blockchain into a broader payments network with political backing.

Trump Media & Technology Group, Yorkville Acquisition Corp., and Crypto.com have entered into a significant agreement, securing 684.4 million Cronos (CRO) tokens worth $105 million. The purchase price per token is $0.153, with the tokens being placed in institutional custody. This deal underscores the growing confidence in CRO's potential as a payment token and aligns with the broader trend of corporate adoption of crypto treasuries.

The transaction is part of a strategic partnership between the companies, aiming to integrate CRO into Truth Social and Truth+ reward systems. The tokens will be held in Crypto.com Custody and staked to generate additional revenue. The agreement comes as part of a larger initiative by Trump Media to expand its involvement in digital assets, including plans to launch multiple crypto-focused ETFs and managed investment products.

The deal is notable as it marks a significant milestone for Cronos Group Inc., which has seen its stock rally and subsequently fall in recent trading sessions. On Wednesday, shares of Cronos Group Inc. (CRON) rose 1.20% to $2.53, while on Thursday, they slipped 1.19% to $2.50 [2][3]. These fluctuations highlight the volatility inherent in the cryptocurrency market, but also underscore the potential for significant gains.

The broader context of this deal is the increasing adoption of crypto treasuries by U.S.-listed firms. According to CoinDesk, these firms have announced $133 billion in purchases this year, indicating a growing trend towards integrating cryptocurrencies into corporate finance [1]. The backing of the Trump family could further propel Cronos into a more prominent position within the blockchain ecosystem, potentially transforming it from a mid-tier blockchain into a broader payments network with political backing.

This deal highlights the evolving landscape of digital assets and their integration into traditional finance. As companies like Trump Media continue to explore the potential of cryptocurrencies, the market for tokens like CRO is likely to see further growth and development.

References:
[1] https://www.coindesk.com/business/2025/09/05/trump-media-closes-on-purchase-of-usd105m-in-cronos-tokens-in-crypto-com-deal
[2] https://www.marketwatch.com/data-news/cronos-group-inc-stock-rises-wednesday-outperforms-market-9cf925ec-6ca1cb0edfa7
[3] https://www.marketwatch.com/data-news/cronos-group-inc-stock-falls-thursday-underperforms-market-029db04f-83337b5fd6e8