Trump Family Officially Backs TRUMP Memecoin, Aligns with WLFi Crypto Venture

Eric Trump has confirmed the Trump family's full commitment to the Official Trump [TRUMP] memecoin. In a recent tweet, he announced an official alignment between the token and WLFi, the family’s broader crypto venture. This statement marks a significant turnaround, as just days prior, Trump’s sons had claimed they had nothing to do with the token, framing it as an unwanted offshoot. With Eric Trump now openly backing TRUMP, it is clear that the family’s crypto plans are becoming harder to spin as incidental.

The Trump family has long made a business out of the Trump name, licensing it across various products and services. Now, as the President seeks a second term, cryptocurrency has become one of his most lucrative ventures. The TRUMP token launched ahead of his January inauguration, riding on speculation and presidential proximity. The price surged to $75 before crashing, but the family profited from each transaction through fees. The unique aspect of cryptocurrency is that it is not just about money; it is also about who sends it. Foreign investors, regulatory gaps, and anonymity create a channel for monetization that no other modern president has attempted.

The real concern with the memecoin is not its volatility but the ease with which it enables foreign actors to buy access. After the TRUMP token's value nosedived, the venture launched a sweepstakes-style promotion. The 220 largest token holders were invited to a gala dinner at Trump National Golf Club in Virginia, with the top 25 receiving VIP access to the President and a White House tour. This event was not billed as a campaign event or a fundraiser but as a business event, with the price of entry pegged to TRUMP holdings. Investigative reporting found that nearly half of the top 220 buyers used crypto exchanges that block U.S. users, suggesting a foreign origin. Of the top 25, nineteen fell into the same category. The standout guest was Justin Sun, a Chinese crypto billionaire facing fraud charges from the SEC under the Biden administration. Sun spent over $20 million on Trump tokens and became the top buyer, granting him prime access at the dinner. Just weeks into Trump’s second term, the SEC moved to pause its lawsuit against him.

Trump has moved quickly to clear the path for his crypto ventures. In April, the Justice Department was instructed to dismantle its crypto fraud unit. A month later, Trump sat at the dinner table with his top token holders and declared, “There is a lot of sense in crypto.” This contrasts sharply with the 25-year sentence given to Sam Bankman-Fried for fraud tied to FTX. Trump’s approach flips that script, gutting oversight and giving green lights to the very industry watchdogs that failed to contain fraud. His promise is to make America the “crypto capital of the planet.”

Trump has never pretended to follow the ethical norms of previous presidents. He refused to divest from the Trump Organization in his first term and ignored voluntary conflict-of-interest rules. His sons continued to manage the business, striking licensing deals that required no capital but yielded hefty fees. The second term has been no different, just more digital. Since January, the memecoin token and affiliated crypto projects have earned the family over $350 million in trading revenue and fees. These aren’t donations and they don’t fall under campaign finance laws. They’re profits – Anonymous, mostly untraceable, and intertwined with Trump’s role as President of the United States.

The Trump Organization has long prioritized branding over building, and its crypto ventures have followed suit. In September, the family launched WLFi, now central to Donald’s financial ambitions. After his election win, Justin Sun bought $75 million worth of WLFi tokens and became an adviser. On 01 May, Eric Trump and Zach Witkoff announced a $2 billion investment via a WLFi-issued stablecoin, backed by Abu Dhabi’s government. The profits from that deal could be immense. Last week, the sons tried to distance themselves from TRUMP. This week, Eric reversed course, officially linking the memecoin to WLFi. The shift wasn’t random; the stakes are now too high, and the profits too large. The sons are back in because the money never really left.