Trump-Backed WLFI Project Hits $229M in Digital Assets, Launches DeFi Governance Token and USD1 Stablecoin

World Liberty Financial (WLFI) is a cryptocurrency initiative backed by former U.S. President Donald Trump and his family. Announced in August 2024, the project aims to reform traditional finance by leveraging decentralized finance (DeFi) to challenge what the Trump family describes as the dominance of banks and financial elites. The project was initially introduced through a post on Truth Social by Donald Trump, followed by messages from his sons, Donald Jr. and Eric, on a Telegram group previously known as “The DeFiant Ones,” which was renamed “World Liberty Financial” in August 2024. The Telegram group reached 100,000 members within a week, signaling substantial interest in the project.

The WLFI project includes a governance token, WLFI, a stablecoin, USD1, and a diversified portfolio of digital assets. The WLFI token grants holders voting rights in the project's governance decisions. According to the co-founder, Zak Folkman, the token allocation was 20% for the founding team, 17% for user rewards, and 63% for the public. The WLFI token was non-tradable during its initial phase and became tradable in July 2025 after a vote, with an expected launch window in late August or early September 2025.

USD1 is a stablecoin backed 1:1 by U.S. dollars and supported by BitGo as its custodian. The project announced the stablecoin in March 2025, emphasizing its transparency, multi-chain support, and real-world usability. USD1 is available on major platforms such as Binance, Bybit, and Uniswap. Its design aims to offer stable value for cross-border transactions, lending, and DeFi participation. Zach Witkoff, a co-founder of WLFI, highlighted that USD1 bridges the trust gap in DeFi by aligning with traditional financial standards.

The WLFI project also launched a strategic initiative called "Macro Strategy" in February 2025 to diversify and stabilize its token portfolio. This strategy aims to invest in innovative DeFi projects, build trust through transparency, and form partnerships with traditional financial institutions. As of August 2025, the WLFI portfolio held over $229 million in digital assets across multiple blockchains, including Ethereum, BNB Chain, and Polygon. Key holdings include assets such as AETHUSDT, AETHWETH, and TRX, with a focus on enhancing financial accessibility and reducing reliance on traditional banking systems.

The leadership of WLFI includes Donald Trump, his sons, and external co-founders such as Steven Witkoff, Chase Herro, and Zak Folkman. The team emphasizes governance, compliance, and technological innovation, with roles assigned to individuals specializing in compliance, growth, and technology. The project also outlines a vision to integrate DeFi with Web2 systems, aiming to make financial services more inclusive and accessible.

Despite its ambitions, the project remains in its early stages of public trading, with WLFI token availability expected in late 2025. USD1 has already seen widespread adoption across platforms, and its airdrop began in June 2025 to WLFI holders. The project's success will depend on market demand, regulatory clarity, and the ability to scale its offerings across global financial markets.

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