TrueCar Partners with GasBuddy for New Car Buying Program

TrueCar has partnered with GasBuddy to integrate its car buying program into GasBuddy's platform. The partnership provides 20 million GasBuddy users access to TrueCar's network of over 11,000 certified dealers. Purchases from a Certified TrueCar dealer earn users 50,000 GasBuddy Reward Points. The collaboration aims to drive conversion rates and enhance user engagement by providing tangible benefits to consumers.

TrueCar Inc. (NASDAQ: TRUE) has expanded its car buying program by partnering with GasBuddy, a leading provider of gas price transparency. This strategic collaboration will integrate TrueCar's network of over 11,000 certified dealers into GasBuddy's platform, giving its 20 million annual users access to TrueCar's services. The partnership aims to drive user engagement and conversion rates by offering tangible benefits to consumers.

As part of the collaboration, GasBuddy users who purchase a vehicle from a Certified TrueCar dealer will earn 50,000 GasBuddy Reward Points within 45 days of the sale. This reward system is designed to incentivize purchases and enhance the overall user experience. The partnership adds to TrueCar's growing portfolio of affinity programs, which already includes partnerships with organizations like Sam's Club, Navy Federal Credit Union, and Uber.

TrueCar's CEO, Jantoon Reigersman, commented on the partnership, stating, "This collaboration with GasBuddy is a significant step forward in our mission to transform the automotive retail experience. By leveraging GasBuddy's extensive user base and multi-channel connections, we can drive more vehicle shoppers to our platform and provide them with exceptional value."

GasBuddy, known for its gas price transparency at over 150,000 stations, will utilize its platform to direct users to TrueCar's network of certified dealers. This partnership is expected to benefit both companies by increasing user engagement and driving sales.

TrueCar has seen significant growth in recent quarters, with a focus on enhancing its online car buying platform and expanding its dealer network. The company continues to release quarterly financial results and host conference calls to discuss its performance. The latest financial results, released on June 10, 2025, showed a mixed sentiment, with the stock price fluctuating based on market conditions and investor expectations.

References:
[1] https://www.stocktitan.net/news/TRUE/
[2] https://www.stocktitan.net/news/TRUE/