TROOPS surges 7.96% on strategic advancements and digital collectibles partnerships

TROOPS sees a notable pre-market surge of 7.957% on January 13, 2026, signaling renewed investor confidence in the stock ahead of the regular trading session

Recent developments suggest the upward momentum is driven by strategic business advancements. The company's recent announcement of expanded partnerships in the digital collectibles sector has positioned it to capitalize on growing demand for blockchain-based virtual assets. Analysts note the move aligns with broader market trends toward Web3 engagement, particularly among Gen Z consumers

Key catalysts include the successful launch of its winter 2026 seasonal collection, which generated record engagement metrics on its primary sales platform. The collection's limited-edition NFTs sold out within hours, demonstrating strong brand loyalty and product differentiation in a competitive market segment

Market participants are also paying close attention to the company's upcoming Q4 earnings report, with expectations that revenue growth will exceed 200% year-over-year. This follows a strategic shift in 2025 toward premium-tier product offerings and enhanced user retention strategies through its loyalty program