Tripadvisor Considers Merging Core Brand with Viator Amid Investor Pressure and Layoffs.

Tripadvisor is considering merging its core brand with Viator amid pressure from activist investors. The company is facing significant layoffs, and its stock has closed below its 200-day moving average. Tripadvisor has a mixed financial performance, with a gross margin of 93.64% but a low net margin of 3.48%. The company's debt-to-equity ratio is 2.01, and it has an Altman Z-Score of 1.55, placing it in the distress zone. Analyst sentiment is cautious, with a target price of $18.42 and a recommendation score of 3.2.