Trimble Freight Marketplace Launches with P&G as First Shipper Customer in North America.

Trimble has launched its AI-powered Freight Marketplace in North America, connecting shippers, carriers, and brokers to automate the bidding process. Procter & Gamble has joined as the first shipper customer, expanding its transportation network through a centralized digital platform. The marketplace offers real-time capacity sourcing and collaboration, with over 400 carriers already on board.

Trimble, a global technology company specializing in precise positioning, modeling, and data analytics, has expanded its digital freight procurement platform, Freight Marketplace, to North America. The AI-powered platform connects shippers, carriers, and brokers, automating the bidding process and streamlining transportation logistics. Procter & Gamble (P&G) has joined as the first shipper customer, marking a significant milestone in the platform's North American rollout [1].

Launched in Europe in 2023 via the Transporeon platform, Freight Marketplace has since grown to over 7,000 users across carriers, shippers, and brokers. Trimble acquired Transporeon in 2023, integrating the platform's capabilities into its broader suite of transportation solutions. The North American version of Freight Marketplace now includes over 400 carriers, providing a centralized digital platform for real-time capacity sourcing and collaboration [1].

The platform offers a range of features designed to enhance efficiency and transparency. It supports real-time bidding, enabling shippers to discover reliable partners and negotiate competitive rates. Additionally, Freight Marketplace specializes in tailored mini bids for single-lane, specific contractual periods, and precise volume commitments, streamlining complex procurement processes. For added security, the platform features AI-powered verification, automating checks of carrier identity and insurance details [1].

Michael Kornhauser, sector vice president, transportation & logistics at Trimble, expressed his excitement about P&G's adoption of the platform: "We are thrilled to welcome P&G to the Freight Marketplace as we roll it out across North America. P&G's adoption underscores our commitment to enabling a connected ecosystem that addresses the complexities of today's supply chain and procurement process." Emily Conner, senior director of transportation purchases at Procter & Gamble, noted the platform's benefits for their operations: "For a company of our scale, managing numerous mini bids is a complex and time-consuming endeavor. Freight Marketplace helps to simplify and support our bidding processes, saving us time while enabling us to discover new, reliable carrier partners and strengthen our relationships with existing partners" [1].

Trimble's Freight Marketplace is now available for all shippers, carriers, and brokers in North America and Europe. To learn more about the platform and join the network, visit [Trimble's Freight Marketplace website](https://transportation.trimble.com/products/freight-sourcing/freight-marketplace).

References:
[1] https://www.marketscreener.com/news/trimble-launches-freight-marketplace-in-north-america-with-procter-gamble-as-first-shipper-customer-ce7c50deda81ff23