US Travel Market Sees Growth in Frequent Travelers

New research from LoopMe reveals that a high-value segment of frequent travelers is emerging in the US, with consumers aged 18-24 booking up to seven trips a year. Domestic travel remains the most popular type of trip booked, with international travel and cruises also in demand. Frequent travelers spend significantly more per trip, with 22% using direct websites or online travel agencies to book travel.

A new study by LoopMe has uncovered an emerging high-value segment of frequent travelers in the United States. The research reveals that consumers aged 18-24 are booking up to seven trips a year, with domestic travel remaining the most popular type of trip. International travel and cruises are also in demand among this demographic. Notably, frequent travelers in this age group spend significantly more per trip, with 22% using direct websites or online travel agencies to book their travel [1].

According to the Bureau of Transportation Statistics (BTS), passenger travel in the United States is characterized by a mix of demographic and economic factors that drive demand. The BTS's Passenger Travel Facts and Figures webpage provides regularly updated data on travel patterns and trends [2]. This new data aligns with the findings of LoopMe, suggesting a growing segment of young, frequent travelers who are significantly impacting the travel industry.

In the realm of online travel agencies, Expedia Group, Inc. (EXPE) has shown resilience and growth in its second quarter of 2025. The company reported gross bookings of $30.4 billion, revenue of $3.8 billion, and booked room nights of $105 million for the quarter. This growth was driven by strong performance in its B2B and advertising businesses, with gross bookings up 5% and revenue up 6% [3]. The company's CEO, Ariane Gorin, highlighted the resilience of high-end consumer demand and the uptick in U.S. travel since July. This growth is likely to be influenced by the emerging segment of frequent travelers identified by LoopMe.

In conclusion, the emerging high-value segment of frequent travelers in the US, particularly those aged 18-24, is significantly impacting the travel industry. This segment is driving growth in domestic and international travel, as well as the use of online travel agencies. Companies like Expedia Group, Inc. are benefiting from this trend, with strong performance in the second quarter of 2025. As the travel industry continues to recover from the impacts of the COVID-19 pandemic, this emerging segment is likely to play an increasingly important role.

References:

[1] LoopMe. "New research reveals a high-value segment of frequent travelers in the US." [URL](https://www.loopme.com/new-research-frequent-travelers)
[2] Bureau of Transportation Statistics. "New Passenger Travel Facts and Figures webpage." [URL](https://data.bts.gov/stories/s/f6cu-qb3g)
[3] Seeking Alpha. "Earnings Call Insights: Expedia Group, Inc. (EXPE) Q2 2025 Management View." [URL](https://seekingalpha.com/news/4482183-expedia-raises-2025-guidance-projects-3-percent-5-percent-full-year-gross-bookings-growth-as)