Traeger shares surge 11.10% after-hours as restructuring cuts unprofitable Costco roadshows and direct sales under cost-cutting Project Gravity.

Traeger Grills (COOK) surged 11.10% in after-hours trading following the announcement of restructuring efforts under "Project Gravity," which includes shutting down unprofitable Costco roadshows and direct-to-consumer sales to streamline operations. The move aims to reduce costs and improve profitability by shifting focus to retail partnerships and diversifying production away from China. Despite a lawsuit from former brand ambassadors alleging wage violations, investors appeared to view the strategic overhauls as a positive step toward long-term stability. The restructuring, which includes $30 million in Phase 1 savings from layoffs and operational consolidation, aligns with CEO Jeremy Andrus’s stated goal of creating a "leaner, more profitable" business, countering recent stock volatility linked to pandemic-driven demand shifts and tariff pressures.