Traditional TV Ratings Plummet: Broadcast Down 23%, Cable Down 30% YOY
PorAinvest
martes, 12 de agosto de 2025, 11:03 pm ET1 min de lectura
CMCSA--
According to a new report from Goldman Sachs, citing its Nielsen TV ratings tracker, audience erosion is accelerating in both broadcast and cable compared to earlier in 2025. Prime time commercial ratings for broadcast excluding sports were down 23% YoY in 3Q25-to-date, while including sports, the ratings decreased 39% YoY. Cable prime time commercial ratings declined by 30% YoY [3].
The report notes that even the stabilizing effect of sports was not enough to offset the sharp decline in prime time viewership. This trend is particularly evident in cable, where total day viewership has dropped 49% YoY. Comcast, a major player in the cable industry, has seen the most severe collapse in viewership.
Despite these declines, Fox News has shown strong growth, bucking the overall trend. This growth is likely driven by its unique content offerings and the increased demand for news programming.
The decline in traditional TV viewership is a significant indicator of the ongoing shift towards streaming services. Streaming platforms like Disney+, Netflix, and Hulu have seen substantial growth in subscriber numbers and revenue, further eroding the market share of traditional TV providers.
Investors should closely monitor these trends as they impact the financial performance of traditional TV companies. The shift towards streaming is likely to continue, with companies like Disney and Comcast investing heavily in their streaming platforms to capture a larger share of the market.
References:
[1] https://www.ainvest.com/news/disney-q3-earnings-exceed-estimates-linear-tv-declines-rising-capex-2508/
[2] https://www.ainvest.com/news/lee-enterprises-q3-2025-earnings-navigating-digital-transformation-ai-driven-growth-long-term-2508/
[3] https://www.zerohedge.com/technology/audience-erosion-accelerates-across-traditional-tv
GS--
NFLX--
SCHL--
Traditional TV viewership continues to decline, with broadcast and cable prime time commercial ratings down 23% and 39% YoY, respectively, in Q3 2025. Cable total day viewership has dropped 49% YoY, with Comcast facing the most severe collapse. The weakness is broad-based across genres, with FOX being an exception due to strong growth at Fox News.
Traditional TV viewership continues to decline, with broadcast and cable prime time commercial ratings down 23% and 39% year-over-year (YoY), respectively, in Q3 2025. Cable total day viewership has dropped 49% YoY, with Comcast facing the most severe collapse. The weakness is broad-based across genres, with FOX being an exception due to strong growth at Fox News.According to a new report from Goldman Sachs, citing its Nielsen TV ratings tracker, audience erosion is accelerating in both broadcast and cable compared to earlier in 2025. Prime time commercial ratings for broadcast excluding sports were down 23% YoY in 3Q25-to-date, while including sports, the ratings decreased 39% YoY. Cable prime time commercial ratings declined by 30% YoY [3].
The report notes that even the stabilizing effect of sports was not enough to offset the sharp decline in prime time viewership. This trend is particularly evident in cable, where total day viewership has dropped 49% YoY. Comcast, a major player in the cable industry, has seen the most severe collapse in viewership.
Despite these declines, Fox News has shown strong growth, bucking the overall trend. This growth is likely driven by its unique content offerings and the increased demand for news programming.
The decline in traditional TV viewership is a significant indicator of the ongoing shift towards streaming services. Streaming platforms like Disney+, Netflix, and Hulu have seen substantial growth in subscriber numbers and revenue, further eroding the market share of traditional TV providers.
Investors should closely monitor these trends as they impact the financial performance of traditional TV companies. The shift towards streaming is likely to continue, with companies like Disney and Comcast investing heavily in their streaming platforms to capture a larger share of the market.
References:
[1] https://www.ainvest.com/news/disney-q3-earnings-exceed-estimates-linear-tv-declines-rising-capex-2508/
[2] https://www.ainvest.com/news/lee-enterprises-q3-2025-earnings-navigating-digital-transformation-ai-driven-growth-long-term-2508/
[3] https://www.zerohedge.com/technology/audience-erosion-accelerates-across-traditional-tv
Divulgación editorial y transparencia de la IA: Ainvest News utiliza tecnología avanzada de Modelos de Lenguaje Largo (LLM) para sintetizar y analizar datos de mercado en tiempo real. Para garantizar los más altos estándares de integridad, cada artículo se somete a un riguroso proceso de verificación con participación humana.
Mientras la IA asiste en el procesamiento de datos y la redacción inicial, un miembro editorial profesional de Ainvest revisa, verifica y aprueba de forma independiente todo el contenido para garantizar su precisión y cumplimiento con los estándares editoriales de Ainvest Fintech Inc. Esta supervisión humana está diseñada para mitigar las alucinaciones de la IA y garantizar el contexto financiero.
Advertencia sobre inversiones: Este contenido se proporciona únicamente con fines informativos y no constituye asesoramiento profesional de inversión, legal o financiero. Los mercados conllevan riesgos inherentes. Se recomienda a los usuarios que realicen una investigación independiente o consulten a un asesor financiero certificado antes de tomar cualquier decisión. Ainvest Fintech Inc. se exime de toda responsabilidad por las acciones tomadas con base en esta información. ¿Encontró un error? Reportar un problema
Comentarios
Aún no hay comentarios