TradePMR Introduces Asset Match, a 50bps Cash Match for RIAs

TradePMR, a Robinhood company, has launched a 50 basis point "Asset Match" program, offering RIAs a 0.50% cash match on eligible deposits into TradePMR accounts. This is a first-of-its-kind program for independent RIAs and their clients, who have traditionally not had access to incentives like this. The program runs from October 1, 2025, through March 31, 2026, and the match is credited directly into the client's account.

TradePMR, a subsidiary of Robinhood, has introduced a unique "Asset Match" program, offering a 50 basis point (0.5%) cash match on eligible deposits into TradePMR accounts. This initiative is a first for the registered investment advisor (RIA) space, providing a financial incentive for RIAs and their clients that has traditionally been absent. The program, which runs from October 1, 2025, through March 31, 2026, is designed to attract new advisors and clients to the TradePMR platform.

The Asset Match program applies to new assets that come into TradePMR accounts via Automated Customer Account Transfer Service (ACATS) and Automated Clearing House (ACH) transfers, among other methods. There is no minimum or maximum requirement to receive the cash match, which is credited directly into the client's account. Robb Baldwin, founder and general manager at TradePMR, stated that this program is a significant step for the company in the RIA industry, emphasizing their commitment to independent advisors and their clients.

The program is set to differentiate TradePMR from competitors who are increasingly focusing on internalizing advisors and altering referral programs. Joe Duran, managing partner and chief investment officer at Rise Growth Partners, noted that the program could enhance TradePMR's visibility among potential clients, particularly those considering leaving their current broker-dealers.

TradePMR currently has 350 RIA firms on its platform, and Baldwin expects the Asset Match program to attract more. "As a fiduciary, you have to do what’s best for your end client. If you’re going to open an account somewhere in this time period, I think you have to consider the fact that your client gets a benefit for opening an account with TradePMR during this tenure," Baldwin said.

The launch of this program coincides with Robinhood's ongoing efforts to expand into the wealth management space. The two companies are working on a joint tech platform that will connect TradePMR's RIA clients with Robinhood's customer base. Baldwin expects this platform to be rolled out in 2026.