The Trade Desk's TTD Grapples with 25.21% Drop in Trading Volume Rank 255 Amid AI Push and Ad-Tech Challenges

On September 9, 2025, , , ranking 255th in market activity. , lagging behind broader tech and ad-tech indices.

The company is advancing its AI-powered Kokai platform, , with full integration expected by year-end. Kokai’s performance enhancements, , are driving client spend growth. Strategic initiatives in (CTV), , and international expansion aim to capitalize on shifting advertising trends. Partnerships with Disney, NBCU, Roku, and Walmart reinforce its market position.

However, macroeconomic uncertainties and competitive pressures pose risks. Ad-tech firms face headwinds from large tech giants like Amazon and Google, which dominate and control first-party data. Rising operating costs, , threaten profit margins. Additionally, overreliance on North American revenue and the disruptive potential of could limit ad inventory and redirect budgets toward closed ecosystems.

Back-testing parameters require defining the stock universe, timing for rankings, and assumptions about slippage and position sizing. Options include testing a single representative ETF or a fixed list of high-volume stocks. The current engine supports single-ticker analysis, necessitating custom routines for multi-asset portfolios.