The Trade Desk Surges 2.24% Despite 231st Trading Volume Rank as Southeast Asia Ad Fatigue Study and High-Yield Strategy Fuel Gains

On July 30, 2025, The Trade Desk (TTD) closed with a 2.24% gain, despite a 42% decline in daily trading volume to $0.52 billion, ranking 231st in market liquidity. The stock's performance coincided with the release of a proprietary study by the advertising technology firm highlighting rising ad fatigue in Southeast Asia, a region critical to its growth strategy.

The research revealed that 66% of Southeast Asian consumers are disengaging from repetitive ads on single channels, prompting a shift toward omnichannel approaches. The Trade Desk emphasized that its platform enables advertisers to unify three or more digital channels—such as CTV/OTT, mobile, and gaming—into a cohesive campaign structure. This methodology reportedly reduces ad fatigue by 2.2 times and enhances persuasive impact by 1.5 times compared to fragmented strategies, aligning with the company's core value proposition.

Regional insights from the study underscored The Trade Desk's strategic positioning. In Thailand, CTV/OTT ads drove 23% higher brand recall and 16% greater trust than other channels. Meanwhile, in the Philippines and Indonesia, high-trust premium channels outperformed social media in ad effectiveness. These findings reinforce the firm's focus on open-internet environments, where integrated campaigns have demonstrated up to a 77% ROI uplift when five channels are combined.

The strategy of buying the top 500 stocks by daily trading volume and holding them for one day yielded a 166.71% return from 2022 to the present, significantly outperforming the benchmark return of 29.18%. The strategy's excess return was 137.53%, and it achieved a CAGR of 31.89%. This conclusion is based on the following points: the strategy's return from 2022 to the present day is 166.71%, surpassing the benchmark return of 29.18% by a substantial margin. The strategy's excess return, calculated as the difference between the strategy's return and the benchmark return, is 137.53%. The strategy's CAGR is 31.89% from 2022 to the present. In summary, the strategy has demonstrated remarkable performance from 2022 to the present, outperforming the benchmark and delivering substantial returns.