The Trade Desk Stock Plunges Amid Omnicom Pricing Audit Amid Tensions with Agencies

The Trade Desk stock has crashed again due to Omnicom's announcement of a third-party audit of the company's pricing practices, following a similar move by Publicis. The initial contract review found no issues, but the full audit is a precautionary response to Publicis' claims. The CEO has been pushing to work directly with brands, creating tension with agency holding companies. The audit may not necessarily uncover wrongdoing, but it could flip the narrative if it comes back clean.