The Trade Desk Stalls Near Key $77.80 Resistance After 0.07% Gain

The Trade Desk (TTD) closed at $75.43 on July 14, 2025, posting a marginal gain of 0.07% after trading between $75.30 and $77.77 during the session. This follows recent consolidation near the $75-$77 range, reflecting cautious sentiment after the stock's recovery from April 2025 lows near $45.
Candlestick Theory
Recent candlesticks show indecision, with small-bodied days dominating after the July 10th bullish engulfing pattern (low: $75.61, high: $77.12) failed to sustain momentum. The July 14th session formed a near-doji, suggesting equilibrium between buyers and sellers. Key resistance is emerging near the June swing high of $77.77, aligning with the February 2025 gap-down level. Support rests firmly at $73.75 (July 9th low), reinforced by the May-June trough near $70.
Moving Average Theory
The 50-day moving average (approximated at $72.80) recently crossed above the 100-day (~$71.20), signaling improving medium-term momentum. However, the 200-day SMA (~$78.50) caps upside, and the current price trades below all major long-term averages. This configuration suggests a neutral-bearish bias, with sustained bullish confirmation requiring a close above the 200-day barrier.
MACD & KDJ Indicators
MACD shows a fading bullish crossover as its histogram contracts near zero, indicating dwindling upward momentum. Simultaneously, the KDJ oscillator’s %K line (recently near 65) has retreated from overbought territory (>80) after peaking on July 10th. This divergence suggests weakening buying pressure, though neither indicator yet signals an outright bearish reversal.
Bollinger Bands
Bollinger Bands have contracted 15% over the past two weeks (July 1–14), reflecting declining volatility and impending directional bias. Price currently hugs the middle band (~$75), lacking conviction. A decisive break above the upper band ($77.50) or below the lower band ($72.50) would signal volatility expansion and trend acceleration, with a slight edge to upside potential given the recent consolidation near resistance.
Volume-Price Relationship
Volume peaked during the May 12th surge (+11.77%, 32M shares) and May 9th rally (+18.6%, 49M shares), validating those advances. Recent volume has moderated, averaging 6-8M shares during July’s sideways movement, suggesting limited conviction. The July 11th decline (-1.91%) occurred on below-average volume (5.95M shares), hinting at absent seller conviction. Sustained closes above $77 require volume expansion to confirm demand.
Relative Strength Index (RSI)
The 14-day RSI oscillates near 55, reflecting neutral momentum without overbought (>70) or oversold (<30) extremes. This aligns with recent range-bound action. Notably, RSI has formed lower highs since July 10th while prices tested similar highs, creating a bearish divergence that warns of fading upside strength. The indicator’s current position allows room for either directional shift.
Fibonacci Retracement
Applying Fib levels between the April 2025 low of $44.95 and February 2025 high of $122.46 shows critical retracement thresholds. Recent price action stalled near the 38.2% retracement ($76.80), which converges with the May-June resistance zone. The 50% level ($83.70) aligns with the 200-day SMA, creating a formidable resistance cluster. Downside support converges at the 23.6% Fib level ($70.50), near the June pivot low.
Confluence & Divergence Observations
Confluence appears at $76.80-$77.50, where the 38.2% Fibonacci level, February gap resistance, and Bollinger upper band align, making this a critical breakout target. Conversely, the $70.50-$73.75 zone integrates Fib support, July swing lows, and the 50/100-day SMAs. Divergences include weakening RSI/MACD momentum against stagnant prices and low-volume pullbacks amid a technical uptrend. These suggest consolidation may resolve upward if volume materializes, though bearish momentum divergences advise caution. Overall, The Trade Desk requires a decisive move above $77.80 to signal bullish resumption, while failure below $73.75 may trigger retesting of $70.50 support.