Trade Desk Expands Retail Media Offering with THG Ingenuity Partnership

Trade Desk has partnered with THG Ingenuity to bring premium retail media inventory from Cult Beauty and lookFANTASTIC onto its Kokai platform. This extends Trade Desk's retail media offering to beauty brands and agencies, providing access to a large UK beauty audience and closed-loop attribution. The partnership adds another sector-specific data source for Trade Desk, expanding its programmatic ecosystem and improving attribution for advertisers.