The Trade Desk Appoints Omar Tawakol to Board of Directors, Strengthening Ad Tech Expertise

The Trade Desk appoints Omar Tawakol to its board of directors. Tawakol brings over two decades of experience in advertising technology, data platforms, and AI, having founded BlueKai and Voicea. He currently leads Rembrand, a creative AI platform. Tawakol joins LiveRamp's board and holds a B.S. in Engineering from MIT and two master's degrees from Stanford University. The appointment aims to support The Trade Desk's mission to scale globally in the AI and advertising industry.

The Trade Desk (Nasdaq: TTD), a global advertising technology leader, has announced the appointment of Omar Tawakol to its board of directors. Tawakol, a seasoned technology executive with over two decades of experience in advertising technology, data platforms, and artificial intelligence, brings a wealth of expertise to the board.

Tawakol is currently the CEO and Founder of Rembrand, a creative AI platform that enables brands to insert virtual product placements into video content with remarkable precision and scale. Prior to Rembrand, he founded Voicea, a voice collaboration platform that used AI to generate meeting summaries and insights. Voicea was acquired by Cisco in 2019, where Tawakol went on to lead product-led growth for the Webex division.

Earlier in his career, Tawakol founded BlueKai, a data management platform that was instrumental in helping marketers activate audience data across digital channels. Oracle acquired BlueKai in 2014, and Tawakol subsequently served as SVP and GM of Oracle Data Cloud, where he oversaw data and measurement solutions used by many of the world’s largest brands.

“I’ve long admired what Jeff and the team at The Trade Desk have built, combining purpose, performance, and product excellence in a way that’s reshaping the digital advertising industry,” said Tawakol. “As the next frontier of AI and advertising continues to take shape, I look forward to contributing my experience and supporting The Trade Desk’s mission as it continues to scale globally.”

Tawakol currently also serves on the board of directors at LiveRamp (NYSE: RAMP), a leader in data connectivity and identity infrastructure. He holds a B.S. in Engineering from the Massachusetts Institute of Technology and two master’s degrees from Stanford University, one in Engineering and another in Computer Science.

The appointment of Tawakol strengthens The Trade Desk’s leadership in programmatic advertising, particularly as the company focuses on AI integration and global expansion. The Trade Desk’s platform empowers buyers of advertising by allowing them to create, manage, and optimize digital advertising campaigns across ad formats and devices. The company’s integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, while enterprise APIs enable custom development on top of the platform.

The Trade Desk is headquartered in Ventura, CA, with offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow them on Facebook, Twitter, LinkedIn, and YouTube.

References:
[1] https://www.stocktitan.net/news/TTD/the-trade-desk-appoints-omar-tawakol-to-board-of-o86hrj68nwmo.html
[2] https://www.stocktitan.net/news/RAMP/