Toyota's Global Sales Surge for 8th Straight Month Amid Hybrid Model Demand

Toyota's global sales rose 2.2% YoY in August to 844,963 units, marking the eighth consecutive month of growth. The increase was driven by a 13.6% surge in US sales, primarily due to strong demand for hybrid models. However, sales in the Japanese market declined 12.1%.

Toyota Motor Corporation reported a 2.2% year-on-year increase in global vehicle sales to 844,963 units in August 2025, marking the eighth consecutive month of growth. The surge was primarily driven by a 13.6% increase in U.S. sales, largely attributed to strong demand for hybrid models. However, sales in the Japanese market declined by 12.1%, reflecting the ongoing recovery from production stoppages at the group's small-car unit, Daihatsu, following a safety test rigging scandal last year Toyota global vehicle sales rise just 1% in August^[1].

In the first eight months of 2025, Toyota Group sales increased by 6.2% to 7,409,273 units. Sales in Japan rose by almost 18% to 1,365,233 units, while overseas sales increased by 3.9% to 6,044,040 units. Toyota and Lexus reported a 16% rise in global sales of electrified vehicles to 3,291,057 units in the first eight months of the year, accounting for 48% of total sales. Battery electric vehicles (BEVs) saw an over 21% increase to 117,031 units, almost all of which were sold overseas, while hybrid electric vehicles (HEVs) rose by 13% to 2,936,932 units Toyota global vehicle sales rise just 1% in August^[1].

Daihatsu's global sales surged by 36% to 431,667 units year-to-date, with sales in Japan rebounding by 71% to 342,159 units. The group's commercial vehicle unit, Hino Motors, reported a nearly 9% decline in global sales to 73,913 units in the same period, with sales in Japan falling by 15% to 23,111 units Toyota global vehicle sales rise just 1% in August^[1].