The Top Food Industry Trends and Moves in 2024

The year 2024 was marked by significant developments in the food industry, with trends and corporate moves shaping the landscape. This article explores the top news stories from Just Food, highlighting key trends, strategic acquisitions, and sustainability initiatives that defined the year.



1. Volatility in Commodity Prices: Cocoa and olive oil prices reached record highs, challenging food companies to adapt their strategies. The Red Sea supply-chain crisis exacerbated these issues, but companies like Mondelez and FrieslandCampina demonstrated resilience by investing in production and defensive plays.
2. Corporate Moves and Strategic Acquisitions: Unilever's plan to separate its ice cream business sparked speculation about its food portfolio, with some brands subsequently sold. Mondelez invested in Poland chocolate production, while FrieslandCampina and Milcobel embarked on a defensive play. Indo-European Foods was acquired by Peak Rock-backed Ziyad Brothers, and Jana Partners criticized Lamb Weston's CEO change. General Mills also pounced on growth opportunities in the cat food market.
3. Rise of GLP-1 Drugs and Political Uncertainty: The rise of GLP-1 drugs, such as semaglutide, drove demand for healthier, low-calorie food options. Meanwhile, the return of Donald Trump to the White House sparked uncertainty, with some companies reassessing their supply chains and logistics in response to potential policy changes.
4. Sustainability and ESG: Sustainability and ESG factors significantly influenced consumer behavior and purchasing decisions. Oatly faced a greenwashing lawsuit, highlighting consumers' heightened scrutiny of sustainability claims. Mondelez's investment in Poland chocolate production demonstrated the industry's commitment to sustainable practices. The rise of GLP-1 weight-loss medication and the scrutiny of companies' sustainability efforts indicated consumers' growing interest in health and wellness, further driving the demand for sustainable food options.


The food industry's dynamic nature and response to evolving consumer trends and market conditions were evident in 2024. As investors prioritize ESG factors, food companies must address these concerns to maintain their competitiveness and attract investment. The top news stories from Just Food provide valuable insights into the trends and strategic moves that shaped the food industry in 2024, offering a glimpse into the future of the sector.